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The Yes Men impersonate the WTO
Back to The etoy Fund
Partial anti-eToys timeline
Le fonds etoy
NSI and www.etoy.com
Jan. 25 press release
eToys wins game
Dec. 29 press release
A press conference in Los Angeles
Dec. 24 press release
A press conference in New York
A threat from someone at eToys
We brought down www.eToys.com!
Dec. 12 press release
Back to Campaigns and resources
Quit eToys!
The etoy Fund projects (open)
Report errors in eToys' SEC filings
Complain to the Better Business Bureau
Speak to Rosie
A letter to Kilroy Realty
One letter to eToys
eToys' financial affairs
eToys' staff, etc.
Links to other eToys vs. etoy resources
Articles about eToys vs. etoy
Corporate aggression and the internet
Autodesk, the legacy of eToys
The Presidential Exploratory Committee
The World Trade Organization
Deconstructing Beck
Phone in Sick Day (Mayday)
The Secret Writer's Society hack
Popotla vs. Titanic
The Barbie Liberation Organization
The SimCopter hack
The Zapatista Floodnet
The Threat of Millennium
Project LOFT (Art Inspection)
Other past projects
Articles without project focus
Selected archive of recent press
A few ongoing projects

Learn more about GWBA Project GWBA: leak x-rays revealing GWB's cochlear transceiver
The etoy Fund projects Past projects / The etoy Fund / the campaigns / other campaigns
Mark Pauline, director of Survival Research Laboratories, manager

Click here for the main etoy Fund page.
Click here to find out what this is all about.

These are the projects in the etoy Fund, which is designed for the sole purpose of damaging eToys in order to teach that company, and the dot-com industry as a whole, a lesson they will never forget (like the Brent Spar). Like any ®TMark mutual fund, the etoy Fund contains projects which can be anonymously supported by investors anywhere.

To workshop a project in The etoy Fund projects Forum, click on its JOIN button.
Join a discussion list for project ESNT
Join ESNT list
0 workers
"Assemble as many Santas as you can (or even more) to protest eToys in your home town. Obtain press coverage."
Join a discussion list for project ECD1
Join ECD1 list
US$100 workers
"Completed! Buy CD here, support Toywar.com! This CD contains music about the eToys legal battle with etoy."
Join a discussion list for project EHIR
Join EHIR list
0 workers
"eToys has reserved domain names www.etoys.at, www.etoys.ch, and www.etoys.de; they are interested in expanding into these markets, where they have to hire many new workers. In Germany and other countries, there is a considerable shortage of trained IT professionals. Create an ad campaign in IT journals in these countries not to hire with eToys. This might make it almost impossible for eToys to staff itself when the time comes."
Join a discussion list for project ELRT
Join ELRT list
0 workers
"Every time you see an eToys e-mail address in a news group or on a mailing list, use the opportunity to e-mail the owner about what type of company he or she is working for."
Join a discussion list for project EPCT
Join EPCT list
0 workers
"Picket eToys, Inc., headquarters in Santa Monica, California, carrying banners decrying eToy's corporate tactics against etoy, and distributing leaflets to eToys employees and passers-by. Turn away delivery trucks. Ensure coverage in local media."
Join a discussion list for project EREG
Join EREG list
0 workers
"noetoys.com, hetoys.com, shetoys.com, etois.com, etoyss.com and other domains are available. Register them and use them to broaden even further the fight against eToys."
Join a discussion list for project ENVS
Join ENVS list
0 workers
"There are numerous investor communities on the web with thousands of forums. Enter a forum and explain to the investors the problems in the eToys/etoy case, strategically releasing information to lower investor confidence." (Click here for forum URLs and sample letters.)
Join a discussion list for project ERET
Join ERET list
0 workers
"If you have purchased a product from eToys, return it. Buy instead from any of the alternative online stores listed here."
Join a discussion list for project EGRV
Join EGRV list
0 workers
"Hold parties to file grievance forms against eToys lawyers en masse. Forms can be obtained from the California State Bar Association's special line for complaints against attorneys: (800)843-9053 in CA; (213)765-1200 outside CA."
Join a discussion list for project EDOM
Join EDOM list
0 workers
"The attempt by the corporation eToys to forcibly take over the domain name etoy.com is threatening to set a precedent whereby it would be easy for corporations or parties with political interest to deprive individuals or art and activist groups of their domain names, if the name is apt to be confused with that of said corporations or parties. Help preserve freedom of expression on the Worldwide Web by studying the issues and lobbying ICANN, Congress, and public-interest groups like the EFF (thanks to EFF!) against domain-name censorship and reverse domain name hijacking."
Join a discussion list for project EHCK
Join EHCK list
US$200 workers
"Hack into the eToys.com website (or those of eToys' subsidiaries) and place a note prominently on the front page or the check-out page informing shoppers about the censorship in which eToys is engaged. Change toy descriptions to read 'By buying this toy you are also supporting eToys' attack on internet art.' Alternatively, change DNS lookup tables so that both 'etoy.com' and 'etoys.com' will resolve to the address of www.toywar.com. This would be most effective if it was done on the name servers of large ISPs, or at the authoritative nameservers for etoys.com. Must be covered in the press."
Join a discussion list for project EBCT
Join EBCT list
0 workers
"The aim of this project is to organize a large-scale boycott and grassroots campaign against eToys. As the etoy/eToys fight is driven by corporate greed, eToys should learn that bullying and censorship are not profitable. For those pressing e-shopping needs, any of eToys' large and small competitors can be used instead."
Join a discussion list for project EFLD
Join EFLD list
0 workers
"Successful! Click for info. eToys are nothing without their website. Bring down that website (and those of eToys' subsidiaries) periodically by using the Virtual Sit-In tool. eToys shares will fall tremendously. A good time to start might be during the ten days before Christmas. (Watch this page for updates.)"
Join a discussion list for project EUNN
Join EUNN list
0 workers
"Since the etoy/eToys lawsuit endangers eToys and hence its employees' jobs, and directly endangers the jobs of etoy.AGENTS, secure union backing to fight against the loss of jobs created by the lawsuit."
Join a discussion list for project EPC2
Join EPC2 list
0 workers
"Online discussions are filling with hundreds of negative comments, and protests at the eToys website must be well into the thousands by now. Many eToys staff must feel that their superiors have made a mistake by infuriating the net community. To inflame these differences, create an informative flyer appealing to the staff of eToys.com and distribute it before work in front of their headquarters in Santa Monica."
Join a discussion list for project EPRT
Join EPRT list
0 workers
"Start a website 'Parents Against eToys' to communicate widely that the company is proactively anticultural. Do you want your children to live in a world without culture, fun, education, art and irony? The aim of the website should be to make clear that the eToys vs. etoy case is not about art-world solidarity or the international law of domain names, but about the balance of power in the emergent virtual world culture, which will determine the character of the world of our children. If the electronic vandalism of eToys triumphs, the WWW will become a totalitarian consumerist anticulture instead of the powerhouse of ideas it still to some extent is."

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