Project MIKY: Mickey Mouse's true colors
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- Leaving Reality Behind, July 2002 (book) (comprehensive history of the subject; can be purchased here)
- Ars Technica, Sept. 28, 2002: The latest scumware tactic: shades of 1999
- NPR "Morning Edition," May 9, 2000
- Fortune, Feb. 14, 2000: Virtual Sit-Ins (local copy here)
- Time, January 26, 2000: A Tale of Two eToys
- CNN (TV), Dec. 17, 1999: good transcript; poor transcript (included on our compilation video)
- NBC (TV), Dec. 18, 1999 (not online; included on our compilation video)
- CNET, February 10, 2000 (re: VintageCocaCola.com): Coca-Cola caps Net name dispute with fan site (amazingly states that in the etoy case, "the judge ruled in favor of the lesser-known company")
- AP, January 26, 2000: eToys.com Settles Suit With Swiss (entry in ®TMark's Corporate Poetry Contest: "The settlement marks the conclusion of yet another controversy over domain names as renegade Internet developers create controversial Web sites offensive to corporations")
- CNN Headline News, January 26, 2000 (poor transcript)
- Earth Island Journal, June 7, 2000: eToy Story
- The Independent, January 31, 2000: Victory declared in the toy war
- M/C Journal, June 19, 2003: Toywars : Conceptual Art Meets Conceptual Business
- Wired, Feb. 2, 2000: The Boys Behind Etoy
- Telepolis, Feb. 26, 2000, by Reinhold Grether: How the Etoy Campaign Was Won
- Telepolis, Feb. 26, 2000, by Reinhold Grether: Wie die Etoy-Kampagne geführt wurde
- Telepolis, January 26, 2000 (in German): eToys.com zieht die Klage gegen Etoy.com zurück
- Berliner Zeitung, January 27, 2000 (in German): Als würde Shell das Öl ausgehen (interview with etoy.GRAMAZIO)
- South to the Future, January 26, 2000: In Search of eToys.com
- ABC News, January 26, 2000: Online toy store settles with Internet renegades [sic]
- La Repubblica, January 27, 2000 (in Italian): La grande guerra di etoy contro Etoys
- Com! Online Aug. 24, 2000 (in German): Drei Amerikaner planen den digitalen Kreuzzug
- CNET, January 25, 2000: eToys settles Net name dispute with etoy
- Slashdot, January 25, 2000: eToys Inc. Drops etoy Suit - For Real This Time
- CNN, January 25, 2000: eToys settles Net name dispute with etoy
- Telepolis, January 20, 2000 (in German): Spiel mit eToys.com
About the latest etoy Fund game (copy the link and paste into a new window, or click here or here for copies.
- Kriptopolis, Jan. 30, 2001 (in Spanish): Etoy contraataca
- Wall Street Journal, January 28, 2000: Another David Fells a Goliath; Will E-Lummoxes Ever Learn?
- MSNBC (reprint of above)
- Internet News, January 26, 2000: eToys Drops Domain Name Suit
- Wired, January 25, 2000: Victory for Etoy Is At Hand
- Wired, January 17, 2000: Etoy: 'This Means toywar.com!'
- Wired, January 15, 2000: Etoy: Don't Forgive, Don't Forget
- Infoworld.com, January 10, 2000: The war over a single letter -- eToys vs. etoy and civil disobedience protests via the Web
- New York Times, January 25, 2000: eToys Drops Lawsuit Against Artist Group
- New York Times (local copy)
- Village Voice, January 5, 2000: Game Over: Lawsuit Dropping Follows Holiday Shopping at eToys
- ZDNet, February 2, 2000 (in French): etoy/eToys : le net-art fait plier l'e-business
- Bloomberg, Dec. 30, 1999: RTMARK SAYS ETOYS STILL SUING INTERNET ART GROUP (see also this related exchange)
- Bloomberg, Dec. 30, 1999: EToys May Drop Lawsuit Against Internet Arts Group, WSJ Says
- The Washington Post, Dec. 31, 1999: The Fine Art of Compromise: EToys Seeks Peace in Trademark Battle With Artists' Web Site (slightly different version here)
- The Christian Science Monitor, Jan. 2, 2000: Back to the future (see also this excellent follow-up; the iDefense report is advertised here)
- Largeur, January 26, 2000: Le collectif zurichois etoy a gagné sa bataille contre le géant du jouet
- New York Times, Dec. 30, 1999: Art and Commerce Collide Online (reprinted January 3 in San Francisco Chronicle)
- ZDTV, Dec. 23, 1999: This is the Part of the Site Where We Dance
- CNET, Dec. 29, 1999: eToys seeks settlement in dispute with etoy
- WoZ, January 5, 1999 (in German): Cyberkrieg: Kapituliert eToys?
- The Register, Dec. 30, 1999: eToys softens under grassroots pressure
- ON24 (The Internet Broadcast Network for Online Investors), Dec. 30, 1999: eToys Offers to Settle Lawsuit with etoy.com
- Wired, Dec. 30, 1999: Etoy Balks at Olive Branch
- Wired, Dec. 30, 1999: Etoy: 'The Fight Isn't Over'
- The Industry Standard, Dec. 30, 1999: About Face: EToys Seeks Peaceful Co-existence (also at Yahoo)
- Switch, Jan. 20, 2000: Interview with etoy
- Telepolis, Dec. 30, 1999 (in German): eToys.com gibt im Domainnamenkonflikt mit der Künstlergruppe Etoy - ein wenig - nach
- Berliner Zeitung, Dec. 29, 1999 (in German): Sie versuchen, uns zu zerstoeren
- Wired, Dec. 29, 1999: EToys Relents, Won't Press Suit
- Slashdot, Dec. 29, 1999: eToys Drops Lawsuit Against eToy (note: they didn't actually drop the lawsuit, they just moved away from it)
- Slashdot, Dec. 30, 1999: Etoy: It's Not Over Yet
- Slashdot, Dec. 29, 1999: Etoy Update
- Newsticker, Dec. 30, 1999: eToys.com gibt im Streitfall mit der Künstlergruppe Etoy nach
- New York Times, Dec. 29, 1999: Etoys Offers to Drop Suit Against Artists Group
- The American Reporter, Dec. 29, 1999: In Retreat, eToys to 'Move Away' From etoy Lawsuit
- The American Reporter, Dec. 28, 1999: Clashing Domain Names Underlie Unusual Court Case
- Swiss National Television, Dec. 24, 1999: Not available online. (Coverage of the MOMA conference, and interviews with etoy agents. Also, the Swiss crew travelled to Santa Monica to attempt to interview Toby Lenk, eToys CEO, but he refused.)
- Ciberpaís, Jan. 6, 2000: Un grupo de 'net.art' pierde una batalla legal contra eToys
- CNN, Dec. 29, 1999: "A protest against eToys for some sort of obscure reason..."
 Banner look familiar? See CNN.
- Yahoo! Finance, Dec. 23, 1999: Wrong! Of eToys and Dot-Coms ("A third reason for the [eToys stock] decline might be some sort of sabotage of the site itself by dissident Web folk who are apparently enraged about a court battle eToys has had against Etoy.com, some small Swedish art site.")
- "Morning Edition," NPR, Dec. 18, 1999, RealAudio: Attack on eToys (transcript here)
- Berliner Zeitung, Dec. 21, 1999 (in German): Spielzeugkrieg geht weiter
- eBund, Dec. 24, 1999 (in German): Geldkultur gegen Netzkultur
- USA Today, Dec. 29, 1999: Peace in our time?
- Feed, Dec. 23, 1999: A good year for lawyers
- ZDNet, Dec. 21, 1999: Toy Wars
- Time Digital, Dec. 19, 1999: Etoy vs. Etoys: E-commerce Gets Ugly
- ZDTV, Dec. 19, 1999: A Protest Group Fights Back
- Reinhold Grether's summary
- Digital Coast Weekly, Dec. 16, 1999: eToys Takes on etoy in a Legal Battle Yet to Be Resolved
- CNN, Dec. 23, 1999: As New Year nears, threat of Net attack program mounts (shows the hysteria factory hard at work)
- Wired News, Dec. 21, 1999: Etoy: 'This Means War' (discusses the conference)
- ZDNet News, Dec. 14, 1999, top story: Protest Group Out To "Destroy" eToys (same story in Interactive Week)
- ZDNet News, Dec. 14, 1999 (in Japanese): Protest Group Out To "Destroy" eToys
- Telepolis, Dec. 13, 1999: The Toy War Escalates
- Der Bund, Dec. 23, 1999 (in German): Boykott gegen E-Business-Giganten
- Weltwoche, Dec. 23, 1999 (in German): Vorweihnachtlicher Spielzeugkrieg: eToys vs. etoy
- Tages-Anzeiger, Dec. 22, 1999 (in German): 15000 Dollar im Tag für die Anwälte
- WOZ, Dec. 23, 1999 (in German): Forget X-mas. Get online. Join E-War!
- Wired News, Dec. 17, 1999: "Be Grateful For Etoy"
- Badische Zeitung, Dec. 22, 1999 (in German): Schlachtgetöse im Internet
- Newsticker, Dec. 18, 1999 (in German): Internetprovider auf Betreiben von eToys.com blockiert
- The Online Reporter, Dec. 1999: How Grinchy Can You Get?
- Wired News, Dec. 20, 1999: Major Toy Site, Um, Er, Sucks
- Telepolis, Dec. 19, 1999 (in German): Virtuelles Sit-in geht weiter
- Globe Technology, Dec. 23, 1999: Toys are not us (discusses the conference)
- New York Times, Dec. 18, 1999: ISP Blocked After eToys Protest
- CNN, Dec. 21, 1999: eToys attacks show need for strong Web defenses (same article as below; some of its errors are discussed in Slashdot--others include the assertion that RTMark made eToys' IP available to help hackers... as if they needed that)
- Network World, Dec. 20, 1999: eToys attacks show need for strong Web defenses
- Financial Times, Dec. 18, 1999: e-TOYS: Hackers Try to Disrupt Internet Company
- Arizona Daily Star, Dec. 20, 1999: How the Grinch stole etoy.com
- VilaWeb, Dec. 21, 1999 (in Catalan): La revolta de les joguines
- Telepolis, Dec. 18, 1999 (in German): Der Domainnamenkonflikt zwischen Etoy und eToys spitzt sich zu
- Frankfurter Rundschau, Dec. 23, 1999 (in German): Krieg im Netz. Muskelspiel der Bosse: Warum der Konzern "eToys" die Kunst von "etoy" nicht mag
- VNUNet, Dec. 24, 1999: etoy domain name battle intensifies
- Sueddeutsche Zeitung, Dec. 22, 1999 (in German): Spiel und Ernst
- Telepolis, Dec. 13, 1999 (in German): RTMark ruft zu einem Internetspiel gegen eToys.com auf
- Libération, Dec. 17, 1999 (in French): Technoguérilla
- APB News, Dec. 15, 1999: Online Toy Store Under Virtual Attack
- ZDNet, Dec. 15, 1999: ETOYS RAISES DOMAIN QUANDARY
- ZDNet, Dec. 15, 1999 (response to above): What RTMark is doing is criminal
- Wired News, Dec. 15, 1999: E-Riots Threaten EToys.com
- Slashdot, Dec. 16, 1999 (discussion): NSI Steps Into the eToys vs etoy Debate
- The Industry Standard, Dec. 15, 1999: No Toying Around (includes comment by etoy lawyer)
- "Morning Edition," NPR, Dec. 13, 1999, RealAudio: Trademark Infringement Suit (transcript here)
- USA Today, Dec. 15, 1999: Etoy's allies aren't playing around
- PR Web, Dec. 9, 1999: Web revolts against eToys - Its Just an 'S'!
- Wired News, Dec. 11, 1999: Toying with Domain Names
- New York Times, Dec. 9, 1999: EToys Lawsuit Is No Fun for Artist Group
- Seattle Weekly, Dec. 17, 1999: The Name Game
- Associated Press, Dec. 15, 1999: Online Toy Store Under Attack (also here, here, here, etc.)
Note: etoy and ®TMark are of course not "online renegades" as the AP story says; etoy is the most important Internet art group, and ®TMark is... ®TMark. All of these other articles are much fairer.
- PC World, Dec. 13, 1999: E-Toy(s) Story
- The Industry Standard, Dec. 15, 1999, English version: What's in an "S"? Ask eToys
- Der Standard, Feb. 3, 2000 (in German): CHRONOLOGIE DER EREIGNISSE
- San Jose Mercury News, Dec. 17, 1999: eToys, Go Home
- Branchez-Vous, Dec. 13, 1999, in French: Campagne contre eToys
- Sidney Morning Herald, Dec. 12, 1999: EToys wins court freeze on Etoy site
- Internet Intern, Dec. 21, 1999 (in German): Etoyssucks liebt eToys
- Toronto Globe and Mail, Dec. 13, 1999, not online: Hacking eToys
- Washington Post, Dec. 10, 1999: EToys vs. Etoy: A Clash of Commerce and Art
- London Independent, Dec. 13, 1999: eToys vs. etoy
- Tasty Bits from the Technology Front, Dec. 13, 1999: Is eToys paying in market cap for bullying etoy?
- Slashdot, Dec. 3, 1999: No EToy for Christmas
- Telepolis, Dec. 6, 1999: Toywars
- Telepolis, Dec. 6, 1999 (in German): Spielzeugkriege
- ArtsWire, Dec. 15, 1999: California Court Blocks Artists Www.Etoy.Com Domain
- h2so4, Dec. 3, 1999: Sell eToys. Buy etoy.
- Multimédium, Dec. 7, 1999: eToys.com force etoy.com à retraiter
- Village Voice, Dec. 1, 1999: e-Toy Story
- Internet News, Dec. 6, 1999: eToys takes on etoy
- City Pages, Dec. 1, 1999: This Means eWar!
- Salon, Nov. 30, 1999: Toy story
- For more media coverage click here
- And how's this for irony?
- About Leonardo-- ZDNet, March 11, 2000 (in French): Affaire Leonardo : profil bas chez Transasia
- About Leonardo-- Libération, Feb. 18, 2000 (in French): La dictature du ® (the storm is gathering)
- About Leonardo-- Telepolis, Dec. 23, 1999 (in German): Künstler raus!
- About Moviola--Wired, June 16, 2000: Did RT Miss the Mark This Time?
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