KidStyle-nyc: Our favorite! (And Cindy Crawford's too!)
FAO Schwarz: Classy.
Games Imported: Many nice board games and puzzles.
Chumbo: Computer games, including educational ones, clearly explained.
JustBalls: Soccer, football, volleyball, wiffleball, etc.
Stupid: Stupid! Fun!
ZooKeeps: Stuffed animals that can wear your child's outgrown clothes.
Eureka: More costumes.
KBKids: Owned by Consolidated Stores, who have serious issues of their own....
Note about ToysRUs.com: ToysRUs is eToys' largest competitor, and, as it happens, is also attempting to steal a domain name. But don't worry--even with these two out of the running, you can still get anything you like elsewhere, just as easily.
For those looking to invest in something better than eToys, see this message for a few hints.